Entrepreneurs of London invited our founder Colleen G McCauley to present Green Marketing ~ Sins & Strategies during their lunch meeting at Crossings Grill & Pub today.

Photo courtesy of Amanda Stark, Entrepreneurs of London
Photo courtesy of Amanda Stark, Entrepreneurs of London

Participants were asked to name a green product or service they currently used or have used, and explain why to kick-off the discussion. The growth of green marketing (and greenwashing) was demonstrated through the extensive range of eco-labels being tracked by EcoLabel Index, former Ecollabelling.org.

Let’s find a certified green restaurant to have organic green tea that’s fair trade certified in an eco-glass mug then wash our hands in earth soap and dry them with compostable towels.

business_125x125Challenges to being a green consumer were highlighted using The Seven Sins of Greenwashing by TerraChoice Environmental Marketing Inc. with a product example. Finally, some steps and strategies were outlined for business communications. All were encouraged to question all marketing claims, whether green or not.

twitter “Another FULL HOUSE at today’s presentation by @CGMcCauley of @Earth2BizMrktg 🙂 many thx to all who joined us! #LdnOnt pic.twitter.com/C4zsFVPtbE ” by Entrepreneurs of Ldn (@EoLdn) May 12, 2014

facebook “Such a great networking session today! Thanks to everyone who made it out for our most well attended meeting yet!! … Watch your inboxes for a copy of Colleen’s presentation coming to you via email. Lots of great details included! …” by Entrepreneurs of London May 12, 2014

For a PDF version of the presentation or to book a customized marketing presentation for your group, please email or call 519-870-9979.